American Home

American Home sewing machines, a brand under Tacony Corporation, are known for their reliability and ease of use, catering to both beginners and seasoned sewists. The brand offers a range of durable machines suitable for various sewing tasks​.

Tasked with modernizing the brand voice and look, I led the creative team in crafting a cohesive visual identity—from refreshed packaging and product styling to a full Amazon storefront and digital assets.