A collection of work that doesn’t fit neatly into a single campaign or category. Different in scope, style, and purpose, but all rooted in the same approach to concept, craft, and execution.

Tornado Branding

I led the creative direction for Tornado Vacuums’ brand identity, shaping a bold, hardworking visual system that reflects the brand’s durability and performance.

Maytag Billboard

Built to grab attention in a split second, the concept uses bold, simple visuals and a bit of humor to highlight suction power in a way that’s instantly memorable.

Purina Contest Logo

I designed a playful, standout logo for Purina’s “Coopitecture” contest where chicken coops are judged on social platforms and awarded prizes.

Microfest Branding

From logo and typography to color and supporting graphics, I built a flexible visual system designed to scale across posters, merchandise, digital, and on-site materials.