Riccar
Brand
Riccar Vacuums
Role
Creative Director
Riccar Vacuums are renowned for their premium, performance-driven vacuum cleaners designed to deliver exceptional durability and deep-cleaning power.
I directed the in-house team to elevate Riccar’s brand visibility by crafting compelling social media campaigns, email marketing, and web updates. We also developed advertising content, product development, and trade show graphics, ensuring cohesive messaging and enhanced retailer engagement.
It’s the Little Things
The campaign was built around a simple but powerful insight: it’s the tiniest things—dust, dander, bacteria—that can impact the health and safety of those we love most. I let the in-house team from concept to final delivery of digital, print and in-store materials.
