Simplicity
Brand
Simplicity
Role
Creative Director
I led Tacony’s in-house team to elevate Simplicity’s brand presence by producing a style guide, social media content, email campaigns, website updates, new product development, advertising materials, and retailer support assets. Additionally, we developed visuals for product launches and trade shows, ensuring consistency and appeal across all customer touchpoints.
A Chore Worth Fighting For
Good-clean fun – Whether it's crumbs on the couch, stair pet hair, or mudroom dust, the Simplicity portrayed as the multi-tasker that turns cleaning into a mini‑adventure. Project included display banners, social, email, and in-store POP.
Don’t Clean Halfway
Each ad pairs a common cleaning frustration with a reminder: you shouldn’t settle for a vacuum that only does part of the job.
Product Development
Led end-to-end creative support for new product launches—from developing product cosmetics to producing owner's manuals, spec sheets, and packaging. Collaborated closely with engineering, marketing, and sourcing teams to ensure every customer touchpoint aligned with brand standards and clearly communicated product value.
