Enterprise Car Sales
The in-house creative team was tasked with redesigning the Friends and Family Discount Program. After exploring several concepts, they selected the modern and playful headline IYKYK to capture attention and effectively communicate the message to Enterprise’s audience of over 90,000 employees.
Enterprise + Stanley Cup Concepts
I led the in-house creative team in developing a range of concepts for Enterprise’s partnership with the NHL, exploring different strategic angles and visual approaches to bring the brand’s connection to the sport and its fans to life.
Enterprise | National | Alamo
Conversion
I lead the in-house team on quarterly conversion campaigns and promotional offers for Enterprise, National, and Alamo—work that was previously handled by external agencies. Each campaign includes up to 200 deliverables including animation, email, display, social, and demand gen.
Baby Lock
At Baby Lock, a Tacony brand known for its innovative sewing and embroidery machines, I led the development of cosmetic and brand guides that modernized the product aesthetic. I also refreshed the photography style—incorporating more diverse talent and shifting from studio shots to dynamic, on-location visuals to better connect with a broader audience.
Trade Show Design
Baby Lock’s annual event showcases new product launches, trains retailers on key features, and builds lasting partner loyalty. By bringing all creative work in-house—including concept development, event branding, motion graphics, and speaker presentations—we deliver a cohesive experience while saving the company money in agency fees.
Elevating In-house Capabilities
Leading the in-house team, we utilized the Tacony Training studio and equipment to create an in-house capability to produce product launch videos on par with agency work, elevating skills in scripting, videography, and editing resulting in over $100,000 saved YOY in agency costs.
Sew Let’s
To address the challenge of younger makers feeling intimidated by local sewing stores, we developed a campaign to encourage them to engage with these shops. For the Sew Let’s Hang Out campaign, the in-house team handled every aspect of the creative process—from location scouting and videography to the development of final media assets.
Simplicity Vacuums
I led Tacony’s in-house team to elevate Simplicity’s brand presence by producing a style guide social media content, email campaigns, website updates, advertising materials, and retailer support assets. Additionally, we developed visuals for product launches and trade shows, ensuring consistency and appeal across all customer touchpoints.
Riccar Vacuums
Riccar Vacuums, another Tacony Corporation brand, is renowned for its premium, performance-driven vacuum cleaners designed to deliver exceptional durability and deep-cleaning power. Known for features like advanced filtration and superior build quality, Riccar vacuums cater to customers seeking top-tier cleaning solutions
I directed the in-house team to elevate Riccar’s brand visibility by crafting compelling social media campaigns, email marketing, and web updates. We also developed advertising content, product launch visuals, and trade show graphics, ensuring cohesive messaging and enhanced retailer engagement.
American Home
American Home sewing machines, a brand under Tacony Corporation, are known for their reliability and ease of use, catering to both beginners and seasoned sewists. The brand offers a range of durable machines suitable for various sewing tasks.
I led the in-house team to re-brand this line of sewing machines from product cosmetics to all assets needed to launch their new Amazon Storefront.
Tornado Vacuums
Tornado Vacuums, a brand under Tornado Industries, specializes in durable and efficient cleaning equipment tailored for commercial and industrial environments.
I led the in-house creative team to produce a wide range of assets for Tornado, including a style guide, social media content, email campaigns, web materials, advertising, and retailer support collateral.
